How did tech startup Quick’s large Tampa plans unravel so shortly?


Domm Holland outlined his imaginative and prescient for the Tampa Bay tech panorama throughout a panel at February’s Synapse Summit, an innovation-focused convention at Amalie Enviornment.

He spoke of transferring his household from San Francisco to Tampa on the Fourth of July, of the “dozens of media appearances” he’d made touting the area’s attraction and potential, of his want to diversify “tech-bro tradition” by hiring extra girls, minorities and staff with youngsters at his on-line checkout startup, Quick.

“I spend as a lot time as I can sitting in an workplace at Sparkman Wharf with a house in South Tampa, and handle to run an enormous firm very efficiently from right here,” stated Holland, Quick’s founder and CEO. “I’d fairly entice 400 extremely paid employees to return work right here, to return reside right here, than simply the one founder or the 2 founders of the corporate.”

None of that, it seems, will come to cross.

On Tuesday, Quick made the sudden announcement that it was shutting down amid reviews it was burning via money with little return after elevating some $135 million the final three years.

Associated: Splashy financial startup Fast, which opened hub in Tampa, is shutting down

The information shocked many within the tech funding world. Headquartered in San Francisco, Quick had substantial backing from Stripe, a web based fee firm, and was as soon as considered nearing a billion-dollar “unicorn” valuation.

In actuality, The Data, a know-how information website, reported that Quick generated revenues of simply $600,000 in 2021, but was spending as much as $10 million monthly. It had reportedly thought of shedding a few of its 400-plus staff, and was actively exploring a sale.

All of this got here not lengthy after Holland moved to the US from Australia, the place he’d based one other troubled startup: Tow, described as an Uber-like service for tow vehicles. Disputes over unpaid charges led to a protracted authorized battle with the Australian authorities, throughout which, based on Australian media reports, Holland thought of promoting customers’ private knowledge to repay money owed.

Investments publication The Motley Idiot compared Fast’s downfall to that of scandal-plagued startups like Theranos and WeWork, the topics of latest prestige-drama miniseries The Dropout and WeCrashed.

It’s a juicy story in Silicon Valley. However it’s additionally related in Tampa, the place Quick final summer season established an East Coast hub led by Holland himself.

“It hurts a little bit bit, to be trustworthy,” stated Saxon Baum, vice chairman of investor relations at Tampa enterprise capital and angel investor agency Florida Funders. “You’ve got this firm that’s raised a bunch of cash, they’re a excessive flyer, they’ve this character about them that comes into Tampa, our kind of small city in terms of know-how, and so they tried to place their stamp on the town, saying, ‘That is a tremendous tech metropolis! That is going to be the place we actually succeed!’”

As a substitute, Baum stated, Quick ended up extra like Tampa’s Laser Backbone Institute, which abruptly shut down in 2019, leaving companions and sufferers in a lurch.

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“Everyone thought this was one of the profitable corporations in Tampa,” Baum stated of Laser Backbone, “and the following factor , a day later, the corporate is shutting its doorways and so they hearth all their staff.”

Quick planted its flag in August with a information convention at Sparkman Wharf attended by Mayor Jane Castor, the Rays’ Kevin Kiermaier, the Lightning’s Nikita Kucherov and troupes of jet-skiers and aerialists. Holland arrived in a Quick-branded racing truck spinning donuts in a parking zone, pushed by NASCAR’S Parker Kligerman.

Fast CEO Domm Holland, in  pink, addresses employees and supporters during a launch for the online checkout company's new East Coast hub in Tampa on Aug. 3, 2021. He is flanked by (from left) the Rays' Kevin Kiermaier, Mayor Jane Castor and Jim Weiss, chairperson of the Tampa Bay Economic Development Council.
Quick CEO Domm Holland, in pink, addresses staff and supporters throughout a launch for the net checkout firm’s new East Coast hub in Tampa on Aug. 3, 2021. He’s flanked by (from left) the Rays’ Kevin Kiermaier, Mayor Jane Castor and Jim Weiss, chairperson of the Tampa Bay Financial Improvement Council. [ Fast ]
Associated: Tech company Fast picks Tampa for major East Coast hub

Holland was a brand new company creature in Tampa Bay, an over-the-top tech CEO who welcomed the highlight, à la Mark Cuban or Richard Branson. He hit the bottom working, partnering with the Lightning to make Quick a one-click checkout choice on the group’s on-line retailer, and turning into a $50,000 investor and government committee board member of the Tampa Bay Financial Improvement Council.

Since then, Quick additionally fashioned partnerships with the Nashville Predators and Cleveland Cavaliers. Holland hoped to develop into NASCAR and the English Premiere League. Simply final week, the corporate introduced a partnership with the Sincere Firm, the life-style model cofounded by actress Jessica Alba.

On Tuesday, Quick told sellers that the platform will stop operations by April 15. At Amalie Enviornment, Quick was nonetheless working throughout a Lightning sport on Monday. By Tuesday’s John Mayer live performance, it was not. The sector has 4 Lightning video games and 4 live shows scheduled over the following 10 days. A Lightning spokesperson stated pending purchases via Quick would nonetheless undergo, however that different Quick parts, together with QR codes on indicators and cupholders, can be eliminated or cease working.

A public relations agency that works with Quick referred inquiries to the corporate’s chief communication officer, who didn’t return emails Tuesday and Wednesday.

Holland on Tuesday tweeted that “start-ups fail for a lot of causes, of which Quick clearly was not immune.” He stated he would “take accountability for” Quick’s closing. And he inspired corporations to rent the “actually unbelievable individuals” dropping their jobs at Quick.

“They’re essentially the most phenomenal individuals I’ve and you should have had the pleasure of working with,” he wrote.

As of this week, Quick had fewer than a dozen native staff understanding of a shared workplace at Sparkman Wharf. Enterprise Insider reported that their final day can be Friday. Quick staff in Tampa and nationwide shortly started seeing job leads and messages of help throughout social media.

“Tampa Bay nonetheless welcomes your skills to assist construct our ecosystem,” tweeted Andreas Calabrese, common accomplice of enterprise capital funding agency TampaBay.Ventures.

Moez Limayem, dean of the Muma School of Enterprise on the College of South Florida stated he was shocked by the Quick information, and that it could be “silly or naive to say this may by no means have any detrimental impression.” However he added that Quick’s collapse shouldn’t be unusual; the overwhelming majority of startups do find yourself failing.

“This can be a good studying second for all of us,” Limayem stated. “It’s actually essential for us, as leaders on this neighborhood, to grasp what occurred. Are there issues we may have accomplished higher to assist this firm, provided that it’s high-profile? After which transfer on and maintain the momentum. We have now nice momentum right here in Tampa. Tampa has not failed.”

Tampa Mayor Jane Castor, left, and Fast founder and CEO Domm Holland were on hand for the announcement that Fast was opening an East Coast hub in Tampa on Aug. 3.
Tampa Mayor Jane Castor, left, and Quick founder and CEO Domm Holland have been available for the announcement that Quick was opening an East Coast hub in Tampa on Aug. 3. [ Fast ]

The eye Tampa’s leaders lavished on a failing firm shouldn’t taint the neighborhood’s picture as an rising tech vacation spot, Baum stated.

“Lots of people exterior the state of Florida for some time checked out Miami as a market that was crammed with people who weren’t doing enterprise the appropriate manner,” he stated. “I hope that’s not the case with this. However one thing positively occurred right here.”

Holland’s time within the Tampa enterprise neighborhood isn’t over. He’s nonetheless a board member on the Tampa Bay Financial Improvement Council. He’ll stay an investor there via September, a council spokesperson stated. He and his household nonetheless personal a $2.8 million residence constructed final yr in Sundown Park.

Associated: For high-flying founder of fintech firm Fast, Tampa’s ‘a great place to live’

On the Synapse Summit, Holland stated he hoped his position with the Financial Improvement Council would give him “ a louder voice within the discussions about among the growth of this space.” The truth that he’d so brazenly embraced the town of Tampa after leaving Silicon Valley — and that Tampa had in flip embraced him — ought to, he stated, be a promoting level for others trying to make investments right here.

“It’s an awesome place to reside,” Holland stated. “The story we’re telling individuals is true.”





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