IRI and NPD to Merge and Create a Main International Know-how, Analytics and Knowledge Supplier

CHICAGO & PORT WASHINGTON, N.Y.–()–Data Sources, Inc. (“IRI”), a fast-growing world chief in revolutionary options and providers for client, retail and media corporations, and The NPD Group (“NPD”), a worldwide supplier of market data and advisory providers in additional than 20 industries, at the moment introduced the signing of a definitive settlement by which IRI and NPD will merge. The mixture will create a number one world know-how, analytics and knowledge supplier that gives purchasers a view of complete retail buying and consumption tendencies powered by superior, predictive analytics on the industry-leading IRI Liquid Knowledge® know-how platform. The transaction, which is topic to customary closing circumstances, is anticipated to shut within the second half of 2022. Phrases of the settlement weren’t disclosed.

By bringing collectively complementary main knowledge belongings throughout a broad vary of industries on probably the most revolutionary, refined knowledge visualization platform, the mixed enterprise will empower manufacturers and retailers to collaborate, higher service their prospects, reply to tendencies and leverage extra highly effective insights to drive progress. NPD supplies market data and advisory providers for normal merchandise, together with softlines, know-how and retail, in addition to foodservice and meals consumption. This can be mixed with IRI’s unparalleled market measurement, provide chain and media optimization options, know-how platform, retail relationships and knowledge belongings for the CPG {industry}, which encompasses the grocery, comfort and over-the-counter healthcare classes.

Kirk Perry, president and CEO of IRI, stated, “This mix is a win for IRI, NPD, our purchasers and our groups as we deliver collectively two {industry} leaders to supply a complete retailer view. We sit up for becoming a member of forces with the NPD crew, which brings experience in elements of the shop that IRI doesn’t cowl at the moment. As the worldwide retail panorama continues to evolve, IRI and NPD may have revolutionary know-how, analytics, knowledge sources, expertise and geographic attain to finest assist the expansion of the world’s main manufacturers and retailers. Our mixed group can be well-positioned for continued innovation and success, backed by the experience and sources of our new majority investor, Hellman & Friedman (“H&F”), alongside our long-term companions at Vestar Capital and New Mountain Capital.”

NPD CEO Karyn Schoenbart added, “We’re excited concerning the prospect of mixing our corporations to present purchasers the instruments and data they should succeed amid altering client habits. Each NPD and IRI share related client-focused, revolutionary and collaborative cultures, making this mixture a pure match.”

H&F, a premier world non-public fairness agency, will purchase a majority stake in IRI and merge IRI with H&F portfolio firm NPD. H&F will lead an possession group consisting of current long-term IRI traders Vestar Capital Companions (“Vestar”) and New Mountain Capital (“NMC”), which is able to each retain important investments within the mixed firm. Following the shut of the transaction, H&F, Vestar and NMC will every have illustration on the mixed firm’s board of administrators. Kirk Perry will grow to be CEO of the mixed firm and serve on the board. NPD Govt Chairman Tod Johnson can be chairman of the mixed firm’s board, and Karyn Schoenbart additionally will be part of the board. Jeff Ansell, present chairman of IRI’s board, will proceed on the mixed firm’s board as nicely. Johnson and Schoenbart will proceed to steer NPD till closing and can stay traders within the mixed firm.

Evercore, Goldman Sachs & Co. LLC and Guggenheim Securities LLC are serving as monetary advisors to IRI, and Kirkland & Ellis LLP is serving as authorized counsel. Jefferies Group LLC is serving as unique monetary advisor to NPD and H&F, and Simpson Thacher & Bartlett LLP is serving as authorized counsel. Kramer Levin is serving as authorized counsel to Johnson and Schoenbart.

About IRI

IRI unifies know-how, analytics and knowledge to reinvent how individuals and firms make choices, take motion and optimize efficiency. With the most important repository of buy, media, social, causal and loyalty knowledge, all built-in into an on-demand, cloud-based know-how platform, IRI helps to information its greater than 5,000 purchasers world wide of their quests to seize market share, join with shoppers, collaborate with key constituents and ship market-leading progress. For extra data, go to

About The NPD Group

NPD provides knowledge, {industry} experience and prescriptive analytics to assist purchasers develop their companies in a altering world. Over 2,000 corporations worldwide depend on NPD to assist them measure, predict and enhance efficiency throughout all channels, together with brick-and-mortar, e-commerce and B2B. NPD has providers in 19 international locations worldwide, with operations spanning the Americas, Europe and APAC. Observe areas embrace attire, home equipment, automotive, magnificence, books, B2B know-how, client know-how, e-commerce, style equipment, meals consumption, foodservice, footwear, dwelling, juvenile merchandise, media leisure, cellular, workplace provides, retail, sports activities, toys and video video games. For extra data, go to

About Hellman & Friedman

Hellman & Friedman is a preeminent world non-public fairness agency with a particular funding strategy targeted on large-scale fairness investments in high-quality progress companies. H&F seeks to accomplice with world-class administration groups the place its deep sector experience, long-term orientation and collaborative partnership strategy allow corporations to flourish. H&F targets excellent companies in choose sectors, together with software program and know-how, monetary providers, healthcare, client and retail, and different enterprise providers.

Since its founding in 1984, H&F has invested in over 100 corporations. The agency is at present investing its tenth fund, with $24.4 billion of dedicated capital, and has over $90 billion in belongings underneath administration as of December 31, 2021. Study extra about H&F’s defining funding philosophy and strategy to sustainable outcomes at

About Vestar Capital Companions

Vestar Capital Companions is a number one U.S. middle-market non-public fairness agency specializing in administration buyouts and progress capital investments. Vestar invests and collaborates with incumbent administration groups and personal house owners to construct long-term enterprise worth, with a concentrate on Client, Enterprise & Know-how Providers and Healthcare. Since inception in 1988, Vestar funds have invested $11 billion in 88 corporations – in addition to greater than 200 add-on acquisitions – with a complete worth of roughly $52 billion. For extra data on Vestar, please go to

About New Mountain Capital

New Mountain Capital is a New York-based funding agency that emphasizes enterprise constructing and progress, reasonably than debt, because it pursues long-term capital appreciation. The agency at present manages non-public fairness, public fairness and credit score funds, with over $35 billion in belongings underneath administration. New Mountain seeks out what it believes to be the highest-quality progress leaders in rigorously chosen {industry} sectors after which works intensively with administration to construct the worth of those corporations. For extra data on New Mountain Capital, please go to

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