Kim Kardashian reveals actual purpose for rebranding KKW manufacturers

Kim Kardashian is beginning over in additional methods than one.

The truth star chatted with Amanda Hirsch, host of the “Not Skinny However Not Fats” podcast, on Tuesday, relating quite a lot of subjects — together with why she determined to re-brand her magnificence strains.

Kardashian, 41, launched her KKW Magnificence and KKW Perfume manufacturers in 2017 — plus introduced an upcoming skincare line that has but to be launched — however shut them down in 2021 and lately announced her fragrance and makeup lines can be rebranding.

Whereas many speculated that the Skims founder wished to distance herself from the “W” in KKW, it seems that the title change doesn’t really have to do with her divorce from Kanye West.

Kim Kardashian and Amanda Hirsch
Kardashian posed with Amanda Hirsch, the host of “Not Skinny However Not Fats,” forward of Tuesday’s episode.

“Everybody thinks like, ‘Oh my God, it’s simply to get the ‘W’ off,’” she mentioned within the interview.

“What I actually wished to do was, I felt so unhealthy that the client needed to go from KKW Magnificence, then would go to KKW Pores and skin, then would go to KKW Perfume — that’s delivery prices at three totally different web sites. And I felt so unhealthy. After which Skims, you already know what I imply? So I wished one magnificence model.”

In truth, a supply instructed Web page Six Type in July 2021 that West was helping with the rebrand.

Including it excited her to start out from scratch, “The Kardashians” star shared, “It’s like beginning my very own model … that makes me so joyful. It’s identical to, I like the method of the entire thing of beginning one thing new.” 

Kim Kardashian bikini
In August 2021, KKW Magnificence posted an announcement that the corporate was “engaged on a brand new, extra trendy, elevated and sustainable model.”

The KKW Perfume Instagram account echoed her words in an announcement concerning the rebrand earlier this month, with Kardashian posting:

“On Might 1st at midnight, KKW Perfume shall be shutting down the web site in order that we will relaunch perfume sooner or later below a model new title — and below a brand new internet retailer the place you should purchase from all magnificence classes below one web site.”

The sweetness mogul added, “Thanks from the underside of my coronary heart on your loyalty and love these previous couple of years. I can not wait to introduce you to the following chapter of my perfume journey — I promise I received’t be gone for too lengthy.”

Kim Kardashian bathing suit
“That’s not it,” Kardashian mentioned, referring to altering the KKW model names due to her divorce.

Different revelations throughout Kardashian’s podcast chat? She and West “went about eight months without even speaking to one another originally of the divorce,” however Kardashian is assured they’ll find yourself in a greater place.

“We’re all the time household,” she mentioned. “We’re all the time gonna have a lot love, and we love our children, and we each love the time we spent collectively.”

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