Lego Group is linking arms with Epic Games, the corporate behind hit battle-royale recreation “Fortnite,” to leap into the metaverse — in a means that shall be “secure and enjoyable for youngsters and households,” the businesses introduced.
Lego and Epic Video games inked a long-term partnership below which they may construct an “immersive, creatively inspiring and fascinating digital expertise” for youths. Particulars have been sparse within the preliminary announcement; at present, there’s no ETA on when this would possibly launch, what it’s going to seem like, or what the monetization mannequin shall be.
The businesses stated the brand new property will give youngsters instruments to grow to be “assured creators… in a secure and constructive area.” Lego and Epic Video games stated they’ve agreed to 3 ideas for a kid-safe metaverse: Shield youngsters’s “proper to play” by making security and well-being a precedence; safeguard youngsters’s privateness by placing their finest pursuits first; and empower youngsters and adults with instruments that give them management over their digital expertise.
It’s value noting that digital providers focused at youngsters are regulated by governments worldwide — so Epic and Lego are legally sure to take additional measures to guard the privateness and security of kids.
“Simply as we’ve protected youngsters’s rights to secure bodily play for generations, we’re dedicated to doing the identical for digital play,” Lego Group CEO Niels Christiansen stated in saying the pact. “We look ahead to working with Epic Video games to form this thrilling and playful future.”
Tim Sweeney, Epic’s founder and CEO, added, “The Lego Group has captivated the creativeness of kids and adults by means of artistic play for almost a century, and we’re excited to come back collectively to construct an area within the metaverse that’s enjoyable, entertaining, and made for youths and households.”
Epic Video games famous that in 2020 it acquired SuperAwesome, an organization that developed know-how designed to ship secure digital engagement with youngsters below 16.
(Pictured above: Warner Bros.’ “The Lego Film”)