Nike is opening a brand new know-how heart in Atlanta as a part of its digital transformation and direct-to-consumer technique.
In an announcement on Thursday, Nike mentioned it selected Atlanta due to “its sturdy connection to sport, in addition to town’s wealth of expert and numerous tech expertise – each within the personal and public sectors – and all the good universities within the area.”
As a part of this new workplace, Nike mentioned it’s launching three “Facilities of Excellence” targeted on disciplines which can be significantly sturdy within the area like logistics and provide chain, which Nike is utilizing to speed up its digital-first provide chain technique. Nike added that the middle will even deal with cybersecurity and can set up an East Coast cybersecurity command heart. The ability will even discover synthetic intelligence and machine studying to assist reimagine client experiences.
The Atlanta know-how heart will probably be situated in West Midtown and is anticipated to open in early 2023. Till then all workers will work remotely, Nike mentioned.
The middle will probably be led by Dr. Mona-Lisa Pinkney, a senior know-how chief in company data safety. At Nike, Dr. Pinkney is the co-founder of the Black Staff in Expertise Community (BEiT) and in addition helps drive the Ladies in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Convention Program Committee and the Racial Fairness Committee.
“This subsequent chapter in my profession at Nike appears like coming dwelling, by having the ability to return to the South, and never too removed from my dwelling state of North Carolina,” mentioned Dr. Pinkney. “I’m excited to guide the Nike Atlanta Expertise Middle, the place we’ll work on cutting-edge know-how and innovation initiatives that transfer the world ahead via sport.”
As Nike pushes ahead on its shared dedication to redefine the way forward for sport and client experiences, know-how is extra necessary than ever, Nike added in its assertion. “Our know-how groups are engaged on the following era of platforms, merchandise, and experiences with the objective of transferring folks into motion to create a greater world,” the corporate added.